Author: SOLIS, BRIAN
Title: X. The Experience When Business Meets Design
Description: John Wiley & Sons Inc. Hardback. Pp: 246. X=EXPERIENCE nDo you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around? nWithout defining experiences, brands will become victim to whatever people feel and share. In an always-on world where everyone is connected to information and also one another, customer experience is your brand. nGreat products are no longer good enough to win in business. Creative marketing and delightful customer service too are not enough to succeed. Success and the future of business is experiential and this is the time to learn how to create and cultivate meaningful experiences. nThis isn't your ordinary business book. It was actually designed to be a sensational experience. Its aesthetic is meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And the design of this book, along with what fills its pages, was done using the principles shared within. nWelcome to a new era of business in which your brand is defined by those who experience it. nThe future of business lies in experience architecture and you are the architect. ISBN: 9781118456545. Cond./Kwaliteit: Goed.

Keywords: 9781118456545


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