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ROGER ORTUŅO FLAMERICH - Feedback: Direct and interactive marketing

Title: Feedback: Direct and interactive marketing
Description: Index Books, Spain, 2008. Paperback. Pp: 187. 'Feedback' is a selection of creative actions sent directly to an individual recipient or to a segment of the general public, with the objective of obtaining a feedback, or simply, teasing the addressee in complicity with the brand. It offers examples of direct response marketing, gathering projects from different disciplines - consumer relationship management, direct marketing, guerrilla marketing, interactive. ISBN: 9788496774322. Cond./Kwaliteit: Goed.

Keywords: 9788496774322

Price: EUR 20.00 = appr. US$ 21.74 Seller: De Slegte
- Book number: 1771159

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