Author: M. BECK-BURRIDGE, J. WALTON
Title: Sports Sponsorship and Brand Development
Description: Palgrave Macmillan UK, 2001. Linnen band met stofomslag. Pp: 196. Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development. ISBN: 9780333925409. Cond./Kwaliteit: Goed.
Keywords: 9780333925409
See more books from our catalog: Vervoer
Title: Sports Sponsorship and Brand Development
Description: Palgrave Macmillan UK, 2001. Linnen band met stofomslag. Pp: 196. Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development. ISBN: 9780333925409. Cond./Kwaliteit: Goed.
Keywords: 9780333925409
Price: EUR 12.50 = appr. US$ 13.59 Seller: De Slegte
- Book number: 1811322
- Book number: 1811322
See more books from our catalog: Vervoer