Author: MARCHAND, DONALD A.
Title: Making the Invisible Visible. How Companies Win with the Right Information, People and IT
Description: John Wiley & Sons. Hardback. Pp: 324. Companies in the e economy are under increasing pressure to show strong business performance and to maximize information resources to produce results. Information is a company s most important currency in building and maintaining a competitive edge today. Technology has enhanced our ability to gather and process information. Companies worldwide spend more than $1.4 trillion on information technology, but until now, there has been no way to measure the effectiveness of IT within the organization, or its real impact on the bottom line.nFollowing a major two year global research project involving 1,009 senior managers from over 100 companies representing 22 countries and 25 industries, the authors have proven that when a company is high on Information Orientation (IO)(TM) it will be high on business performance.nNot only can IO be applied as a diagnostic tool or a benchmark to measure the effectiveness of an organization s information use, it can also be used to predict business performance.nInformation Orientation (IO)(TM) measures a company s Information Capabilities(TM) in three areas:n Information behaviour and values of peoplen Information management practicesn Information technology practicesnThe authors have validated that it is the total interaction of these three capabilities and their effective management that results in superior business performance. ISBN: 9780471496090. Cond./Kwaliteit: Goed.

Keywords: 9780471496090


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