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RUPERT THOMSON - Soft

Title: Soft
Description: 1999. Paperback. Pp: 320. The objective of advertising is to change the behaviour of the consumer so they purchase more of the product. That, at any rate, is the theory. But Jimmy Lyle may have taken things a bit too far with his controversial strategy for the UK launch of Kwench!. ISBN: 9780747541097. Cond./Kwaliteit: Goed.

Keywords: 9780747541097

Price: EUR 6.50 = appr. US$ 7.06 Seller: De Slegte
- Book number: 2005548

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