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JAY HEINRICHS - Thank You for Arguing

Title: Thank You for Arguing
Description: Three Rivers Press, 2007. Paperback. Pp: 316. Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Cicero`s three-step strategy for moving an audience to actionas well as Honest Abe`s Shameless Trick of lowering an audience`s expectations by pretending to be unpolished. But it`s also replete with contemporary techniques such as politicians` use of "code" language to appeal to specific groups and an eye-opening assortment of popular-culture dodges, including: The Eddie Haskell Ploy Eminem`s Rules of Decorum The Belushi Paradigm Stalin`s Timing Secret The Yoda Technique Whether you`re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today`s most popular online language mavens, it`s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way. ISBN: 9780307341440. Cond./Kwaliteit: Redelijk.

Keywords: 9780307341440

Price: EUR 7.50 = appr. US$ 8.15 Seller: De Slegte
- Book number: 2085129

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