Author: GEORGE FELTON
Title: Advertising
Description: W.W. Norton, 2006. Paperback. Pp: 256. Ideas are what make advertising great, but they're elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over two hundred ads, many in color, demonstrate the strong thinking and writing that underlie the best advertising. ISBN: 9780393731590. Cond./Kwaliteit: Goed.
Keywords: 9780393731590
See more books from our catalog: Management & Economie
Title: Advertising
Description: W.W. Norton, 2006. Paperback. Pp: 256. Ideas are what make advertising great, but they're elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over two hundred ads, many in color, demonstrate the strong thinking and writing that underlie the best advertising. ISBN: 9780393731590. Cond./Kwaliteit: Goed.
Keywords: 9780393731590
Price: EUR 20.00 = appr. US$ 21.74 Seller: De Slegte
- Book number: 2544954
- Book number: 2544954
See more books from our catalog: Management & Economie